On October 13, Circular Action Alliance, the producer organization for California’s packaging law (SB 54), filed its final program plan with the state. The budget for 2027 is $1.1 billion, down from as much as $1.87 billion in the June draft. On the fee schedule, plastic film and flexibles sit at the top, mostly 24 to 30 cents a pound. The program is planned to start on January 1, 2027, if the state regulator, CalRecycle, approves the plan. It has 75 days to decide.
The mechanism is simple. The fee is paid by the producer that puts the package on the California market, and it is counted by weight. A lighter package pays less. A label or a claim does not change that figure. The scale does.
That is why we call it the right unit. A fee by the pound rewards the one thing a film plant can prove: fewer grams doing the same job. Film producers have been downgauging for years, because resin is bought by the pound too. The fee adds a second reason to do what the first reason already paid for.
It also has a limit, and Dow said it plainly at Pack Expo in Chicago. Adwoa Coleman, senior sustainability manager for ecosystems and EPR at Dow North America, said lightweighting and downgauging “will help to reduce the fees, but they won’t create a big step change.” She is right. A film that is already thin has few grams left to give.
We think film sits at the top of the schedule for a reason the bale market shows every month. A bale of used film is film, labels, tape and whatever was left in the bag. It is the hardest material to clean, and buyers pay for it accordingly (see The Number, below).
What this changes for you. If you buy film or flexible packaging that ends up on a California shelf, two questions now belong together: what does one unit weigh, and who is the producer on paper. Ask for the first answer in writing. The fee per pound is public.